Text Message Marketing

Text Message Marketing has become a popular marketing method since the emergence of the highly popular short message service or SMS.  SMS is the service provided by digital mobile phones and other mobile devices, which allows the sending and receiving of short written messages, known as text messages, between mobile phones and other hand-held devices.  The utilization of Text Message Marketing has been an excellent move for the progress of the business. 

Since mobile phones started to come out, the birth of Text Message Marketing became widespread.  At first, the text messages or often referred to as short message service, which provided a way of communicating or reaching others through the typed words and/or sentences.  The terms text messaging, text messages; and the more colloquial terms SMSes, texts, or even txts and its variants are more commonly used in North America and the UK, while most other countries prefer the term SMS. As technology began to flourish, Mobile Marketing rose and progressively gave birth to different methods or forms.  The use of Text Message Marketing have become effective because the carrier who monitors their own networks have established guidelines and best practices for the mobile media industry.  Text Message Marketing is considered as one of the most common and widely practiced method of marketing, specifically, in the field of Mobile Marketing.  Due to the rapid growth of a fast-growing modern technology, the use of Text Message Marketing has been embraced by different companies and has been patronized by many mobile phone users. 

Text Message Marketing has extended rapidly in Europe and Asia as a new and efficient means to reach the customers.  Text messages, at first, received negative media coverage in many European countries as a new form of scam as some advertisers purchased lists and sent unsolicited content to customers’ mobile phones. On the other hand, as guidelines are established by the mobile operators, text messages became the most popular branch of Mobile Marketing industry, with more than a few hundred million advertising text messages sent out every month in Europe only.  However, in North America by the year 2002, Labatt Breweries managed the first cross-carrier text messages short code campaign.  Mobile short codes have become increasingly popular, ever since, as a new means to communicate to the mobile customer.  Mobile short code was considered as a mobile domain name by brands, allowing the customer to text message the brand at an event, in store, and off any traditional media. 

 
Text Message Marketing offers a convenient way as well as a new channel to reach the customers.  Through Text Message Marketing, communication with the customers may easily lead to a favorable outcome, thus promoting a good seller-customer relationship.  Text Message Marketing is remarkably different from other forms of marketing, in which the customer makes the first move in the communication by acting in response to the mobile services.  In addition to this, Text Message Marketing is much cheaper than the traditional advertising, email, direct mail, and/or other conventional forms of marketing.
Text Message Marketing has also been used by entrepreneurs overseas.  In the United States alone, many of the popular contests used the method of Text Message Marketing for their polls, surveys, feedbacks, voting, alerts and many more.  The entrepreneurs consider Text Message Marketing as an effective and reliable tool that can be used in order to acquire the data that they needed.   

Text Message Marketing provides the best services that customers needed to have.  In fact, the following are some of the services that Text Message Marketing could offer:

1. Text Message Marketing makes possible advertising, mobile contests, coupons, and special offers.  The customer can develop awareness and consideration through the information he/she received from the Text Message Marketing.
   
   
2. Through the alert messages and notifications, the entrepreneurs can target specific customers based on the audience’s preferences and the entrepreneur’s marketing strategies. 
   
   
3. The Text Message Marketing provides a 1 to 1 marketing ability that helps the entrepreneur target his audience more effectively.  This shows that the businesses value their customers while the customers contribute to the development of the business.
   
   
4. Text Message Marketing also makes possible immediate feedback as it allows entrepreneurs to be connected with customers in real-time through text messaging.
   
   
5. Text Message Marketing also develops loyalty as it keeps the conversation of the customer and entrepreneur going.
   
   
6. Text Messages Marketing services provides a short code, there are about 5 or 6 digit numbers that have been assigned by mobile operators for the use of consumer services.  In addition to this, a shared short code will work for most of the businesses and applications, while a dedicated short code can be similar to a mobile domain. 

Text Message Marketing provides a wide opportunity for companies and businesses of all industries to differentiate themselves, through the different services that Text Message Marketing offers.  Text Message Marketing is considered to be the most effective, absolute, and personal marketing tool readily obtainable by businesses nowadays.  Furthermore, it also offers a cost-effective as well as a less time-consuming form of marketing. 

At the present time, large and small companies are increasingly using a wide variety of communication methods that comprise of email, web, and fax in order to develop relationships with existing customers, and a low-cost means of acquiring new ones.  To consider the Text Message Marketing method is to take the significant first steps to a successful business undertaking. 

Text messaging is indeed a mass medium today.  According to the Mobile Marketing Association, text messaging has anywhere from thirty-six percent to seventy percent penetration in the United States mobile phone market.  The aforementioned figure represents anywhere from seventy-two million to one hundred forty million or more users.  Marketers should concentrate on text to reach a mass mobile audience today.  There are successful Text Message Marketing today that consists of a wide variety of forms and services for the benefit of both the businesses as well as the customers.

Through the years the reliability, flexibility, efficiency, convenience, rate of time, and ease of use of Text Message Marketing has been proven.  Many mobile phone users support the Text Message Marketing due to the favorable services it provides.  Text Message Marketing is one of the keys to success from a fast-growing modern technology. 

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