Fox News announced Monday that it is partnering with Third Screen Media to help it inject advertising throughout its mobile properties. Initially, Third Screen Media will insert banner advertising on Fox News' mobile Web site. While no further plans have been announced, Fox News will likely add video advertising and other forms of advertising using Third Screen's technology at a later date. ....

Arguably, the mobile phone is the most personal consumer goods device we own. It's a trusted communication companion, for the businessperson and consumer alike. And unlike a newspaper or even a computer, it's assigned to a single owner. ....

When a guest made a reservation at the Luxor, they were asked if they wanted to opt-in to receive automatic check-in when they arrived in Las Vegas. Then, using location services, the consumer received a text message when they arrived in the Las Vegas city limits prompting them for automatic check-in via their mobile device. For those who haven't traveled to Las Vegas, the queues for check-in are often enormous. This new service enabled the consumer to bypass the check-in lines when they arrived at the hotel. The Luxor immediately began to establish a stronger relationship and tie with its consumers. But that's only the beginning. ....