Mobile Sweepstakes
The Mobile Phone is now becoming a trend not only to the teenagers but to all age groups as well. The Mobile Phone since it was invented up to our time has gone through a lot of changes, from a portable phone to a portable electronic device that enables us to take pictures, take videos, use the internet through cell phone, and many, many more. The Mobile Phone has proven itself to be very useful. Imagine a portable phone, a camera, and a video, and a personal computer all in one package. What more can you look for?
The cellular phone or mobile phone also enables us to pass a message by means of SMS (Short Message Service) and MMS (Multimedia Messaging Service), and through internet by means of E-mail. Of all the new technologies present in our time today such as MP3 player (a popular digital audio encoding designed to greatly reduce the amount of data required to represent audio, an audio-specific compression format) Ipod (a brand of portable media player, enables the user to save pictures, enables the user to save videos), laptop computer (small mobile computer, capable to do the same tasks as the personal computers), and many more, the mobile phone is the most practical device you can own. You can use it both for recreation (because of the downloadable games and music that it features) and communication (by means of SMS and MMS, By means of voice messaging, and by means of telephone functions).
Not only that, mobile phone nowadays is also use in variety of transactions like the following:
- Purchasing at shops including those shops who doesn’t accept credit cards
- Purchasing at vending machines from stalls up to car parks (e.g softdrinks)
- E-commerce transactions via the internet
- M-commerce transaction via mobile phone
- Reference-based buying
- Acquisition and secure download of intellectual property from the internet
- Money transfer (person to person)
The Mobile Marketing is one of the many ways in marketing. With this kind of marketing, a certain person uses his or her cell phone to a marketing task. The Mobile Marketing campaign is one of many forms of Mobile Marketing which mobile phone is being used by organizations in able to contact and interact with their audience. The mobile campaign is divided into three categories which is the Marketing, Advertising, and Public Relations-related. One of the famous mobile marketing promotions today is the mobile sweepstakes.
The American telecommunications company of Alltel was the first to offer mobile sweepstakes initiative. Alltel was founded in the year 1983. Since its establishment, the company offers variety of communications services. Along with their communication services, mobile sweepstakes is the most famous and can be considered as a trend to mobile users today. When the company launched its new mobile marketing promotion which is the mobile sweepstakes, other mobile services quickly followed and mobile sweepstakes became known to many.
The mobile sweepstakes usually offers the consumer a large and stunning amount of 1 million dollars as a part of their prize. Some of them offers weekly prize giveaways and promoted the operation into our televisions which gave them a lot of exposure and attracts many consumers. The mobile promotions provide "usage stimulation" for consumers and encourage those who haven't yet tried text messaging to participate via their mobile devices. Some of the companies continue to offer mobile promotions, and because of its big-ticket prize which is 1 million dollars, other companies came to an idea of offering promotions over longer durations with smaller but constant prizes. This only proves that the award's size and relevance encourages the consumer participation. If you're looking to create a high rate of return, go for the big prize. But if you want to build a targeted consumer list and want to add a promotional element to your campaign, think what's appropriate for the audience. The idea was very effective; it came to attract more and more consumers around the globe. These Mobile promotions provide an easy and very simple way for the consumers to engage with in mobile sweepstakes via the mobile device.
One of the many kinds of Mobile sweepstakes is the very famous TEXT & WIN game. TEXT & WIN is a kind of mobile sweepstakes presented by USA TODAY in partnership with the a wireless services provider. The program allows the readers and allows the user to join in the daily newspaper polls to express their opinions as well as to win weekly and grand prizes. In this kind of game, TEXT & WIN, read readers can respond to various polling questions posed in the Life and Sports sections of the daily newspaper by sending a text message via their mobile phones. Each of their text message cost 0.50 cents. Every entry is guaranteed to have a chance to win prizes. The mobile sweepstakes winners, like many mobile marketing campaigns, will be randomly selected. Winners will be notified through text message and each of the prizes will be given to them upon proper identification and instructions. Prizes are ranging from portable DVD players, chance for a trip for two, flat screen TVs, cash prize, and many more. Some of the Mobile Sweepstakes today also features scratch and reveal interface that enables companies to atrract more consumers. This type of campaign is designed to create more excitement for millions of Mobile Sweepstakes fans. The scratch and reveal is made by means of Active Images technology. This technology, Active Images technology, is capable of transforming one-way marketing programs into more dynamic and interactive experiences. With more than half of the world's population carrying mobile phones, Active Images technology represents an exciting opportunity for marketing agencies worldwide-and the brands they represent-to build stronger customer relationships and to more efficiently reach a wider audience.
To see what else you can do with your mobile, check out the other offerings at Kona services.