Mobile Short Codes

Many of the mobile phone subscribers today are fond of participating in different polls through their mobile phones.  In fact, mobile marketing has shown a productive result due to the emergence of a wide variety of mobile marketing services.  The utilization of mobile marketing services is basically done through text messages.  These text messages are delivered in a fast and easy way.  As the use of text messages became popular, a lot of industries preferred mobile marketing due to the extensive and convenient method of advertising it offers. 

One way to use text messages in order to reach companies and/or other media outlets is through the use of Mobile Short Codes.  Also referred to as Common Short Codes or short numbers, Mobile Short Codes are five or six digit numbers that can also be used to address SMS (Short Message Service) and MMS (Multimedia Messaging System) messages from mobiles or fixed phones.  The number format of Mobile Short Codes often spells a word or brand name.  The Mobile Short Codes are helpful to customers because its content is shorter and easier to recall than a normal length telephone number.  In addition to this, the Mobile Short Codes have patterns that are unique for each network operator, compared to the usual telephone number.  However, to avoid overlaps, agreements are made among the service providers.  The use of Mobile Short Codes has been an essential part of Mobile Marketing. In fact, it is used for additional wireless services such as mobile services of search engine websites; television voting, polling and charity donations; as well as ordering ringtones, picture messages, operator logos and/or other personalized images. 

Mobile Short Codes is indeed an integral part of the Mobile Marketing industry.  As mobile services began to rise, the use of Mobile Short Codes became widespread in different countries.  In the United States of America, the standard lengths for interoperable short codes are five and six digits since the 31st of May of year 2006.  For the specific program of carriers, they use Mobile Short Codes with fewer digits.  In Australia, the Mobile Short Codes are six or eight digits long and are referred to as Premium Rate SMS Messages.  These Mobile Short Codes start with the prefix 19 and are followed by four or six digits.  In Canada, Mobile Short Codes that start with 4 are not allowed because it is incompatible with handsets.  The Mobile Short Codes in the aforementioned country are five and six digits in length.  In the United Kingdom, the Mobile Short Codes are five digits in length that start with 6 or 8 with an agreement that for adult content services, the carriers must use Mobile Short Codes starting with 69 or 89. 

The Mobile Short Codes gives way to a convenient life.  Mobile phone users can have access to traffic and weather reports wherever they are.  In addition to this, Mobile Short Codes only require the text messaging services of mobile phones.  Mobile phone users are not required to have high-end mobile phones in order to enjoy the advantages of Mobile Short Codes.            

The Mobile Short Codes became widely used in the United States when it was used in the voting method of the popular television show known as the American Idol.  In 2003, cross-carrier Mobile Short Codes were launched in the United States.    The Mobile Short Codes offers a great opportunity for anyone, young or old alike.  The Mobile Short Codes serve as a bridge between providers such as the media, advertising, entertainment, consumer packed goods, technology companies and the wireless subscribers who enjoy their goods and services through the means of interactive applications. 
The Mobile Short Codes is not just a special offer of the mobile marketing industry, but also a helpful feature of mobile industry.  To make it more precise, the following presents the advantages of Mobile Short Codes:
For Mobile Subscribers

1. Mobile Short Codes are easy to remember and easy to use, the format is intended for the benefit of the subscribers.
2. Mobile Short Codes allows the subscribers to simply send text messages to applications from virtually any wireless network.  In this way, mobile phone users can join the same contests or promotions regardless of their mobile service providers.  
3. Mobile Short Codes takes text messaging into the mainstream.
4. Makes it convenient for subscribers who can have access on their preferred television shows, news programs, favorite radio shows, sweepstakes, polls and surveys, chats, games, and many more anytime and anywhere. 
5. Offers virtually unlimited number of text messaging applications and promotions.

For Mobile Industry

1. Mobile Short Codes has one-number addressing for applications across all wireless networks.  In this manner, the wireless service providers will have an increase of text messaging usage and revenues because more applications will be funded.  Content providers will also fund promotions because they can reach everyone and not exclude anyone by reason of what wireless service provider they use.  Mobile Short Codes also makes deployments easier for application providers because of its single address for all networks.
   
2. Mobile Short Codes has one central administrator.  This makes the wireless service providers eliminate many cycles on coordinating numbers with applications providers as well as other wireless service providers and thus making a focus on implementations.  Mobile Short Codes allows content providers to control the ownership of a short code, to lease numbers related to their brands and promotions, and to focus on selecting the right technology partners for applications development and implementation.  Furthermore, for the benefit of application providers; it makes easier to roll out new applications for clients without an uncertainty regarding short code availability and whether a short code will work across multiple networks. 

Mobile Short Codes is widely used nowadays for text votes, polls and/or surveys, sweepstakes, community communications, chat rooms, fan clubs, product information, single-player and multi-player games, dating or match-making, coupons and/or discounts, database inquiries, sports information, news reports, weather forecasts, recipes, donations, as well as for desired mobile contents like wallpapers, ring tones, music, and many more.

Mobile Short Codes will continue to connect people to their desired type of applications.  It is indeed a key to a modern and fast-growing technology.  Mobile Short Codes is a big benefit for both mobile phone subscribers and mobile industries.  An example of this is by texting DEMO and sending it to 31622.  For more fruitful information, visit the Kona Interactive website and experience the interactivity of Mobile Short Codes.