Mobile Marketing Campaign

Nowadays, many people are using mobile or cellular telephones for communication. It is one of the most used pieces of personal equipment today. The mobile or cellular telephone is a long range portable electronic device that can be used for personal telecommunications over long distances. It can support functions such as text messaging or SMS, Multimedia Messaging Service or MMS (the hottest messaging system today), E-mail, internet, and many more. To make it short, the mobile phone today offers its user many more capabilities other than voice calls or text messaging. It is designed to work on cellular networks and contains a standard set of services that allow phones of different types and in different countries to communicate with each other.

The history of the mobile or cellular telephone started in the year 1940s, when commercial or mobile wireless communications began. However, unlike in our present time, the progress of mobile wireless was so slow. There were many reasons for this delay, but the most important ones were technology, cautiousness, and federal regulation. However, when the mobile rig began to be used by many, like police cruisers with their two-way radios, taxicab citizen’s band radios, and many more, this large community of mobile radio users gave fame to the mobile radio and made it popular. In the year 1947, the creation of the first hexagonal cells for mobile phones started.

Some of the famous persons behind the idea were D. H. Ring and W. Rae Young, Bell Labs engineers. Philip T. Porter, also of Bell Labs, proposed that the cell towers be at the corners of the hexagons rather than the centers and have directional antennas that would transmit and receive in 3 directions into 3 adjacent hexagon cells. In the year 1983, the Motorola DynaTAC 8000X, received approval to become the first hand-held mobile phone that is commercially available.

Soon after, the first-generation cellular was invented. Through many years, the mobile phone has undergone drastic improvements. Many other features were introduced. This was when the cellular or mobile phone became a trend not only for serious communication, but also for casual recreation and business purposes.

Today, the Mobile Marketing campaign has evolved as one of the many forms of Mobile Marketing, which uses mobile phone; as used by organizations to be able to contact and interact with their audience. The mobile campaign is divided into three categories, which are Marketing, Advertising, and Public Relations-related. The Mobile Marketing campaign is indeed very famous today. One of the best examples of this Mobile Marketing campaign is exemplified by the voting system employed in an American singing competition based in the United States; the show has become very well-known around the world because of its strategy of campaign for its contestants through mobile phones. This show has successfully finished its 5th season and is now still going strong in its 6th season, the American Idol. Because of the outstanding response of its audience, the show has become the number one rated show in the United States.

SUGGESTIONS FOR EFFECTIVE MOBILE MARKETING CAMPAIGN:

1. The use of new available technology for Mobile Marketing Campaign:
   
   The Email via MMS is one effective way for Mobile Marketing campaign. According to the survey conducted by GSM Association, MMS Email is becoming more popular not only for teenagers, but for the businessmen as well. MMS allows the user to send an Email message through MMS. This means that even when a computer is not available, anyone can campaign through e-mail by means of their mobile phones. The MMS is also effective because of the services that it offers, like making colorful animations and pictures related to the product you are campaigning for, in order to attract more costumers.
   
   The rich creative service offered by MMS can surely attract consumers and deliver more powerful and attractive campaign messages. It also helps in creating highly effective responses. For example, a certain company uses audio, video, and animation within MMS messages on a daily campaign to provide special offers and previews of actual content, directed toward targeted consumer segments. Once a comparison is made against another company that uses only a simple text message for his Mobile Marketing Campaign, the results could be dramatic. The first company who used the latest technology with MMS can surely make more costumers compared to the second company. For an instance, you are to campaign musical downloads by means of Mobile Marketing. The customer is sure to be attracted when a certain Mobile Marketing Campaign offers him or her audio sample by means of MMS.

2. The use of appropriate and effective message for Mobile Marketing Campaign:
   
   Another suggestion for effective Mobile Marketing Campaign is delivering consistently relevant messages to consumers. Irrelevant messages often lead to failure and produce lower sales, and can lead to a consumer rejecting a brand. The relevant and consistent message could help the consumer in easily finding the right product that he or she needed. It can also help both the producer and consumer to have a contented deal. However, this type of suggestion requires the medium to have an unmistakable ability to deliver an advertising impression.

3. Contextual display advertising
   
   The other important development in mobile marketing is the emergence of mobile internet banner ads to drive content sales. Like ecommerce, sellers of mobile content have discovered that WAP page views represent very successful targeted advertising inventory. One of the world's largest mobile game publishers is successfully using mobile banner ads served across a number of third-party WAP sites to drive traffic to the "buying page" of operators' portals featuring its games. Click rates are very affordable to the users.
   
   Pulling these three suggestions together could make a difference in your Mobile Marketing Campaign. It is about time to get serious about marketing your mobile content. When putting together your product marketing plan, consider things such as relevance, rich experience, response, revenue, and extent. All these are the major keys for the success of the campaign. It's all about making discovery more likely and getting the content they desire onto consumers' hands.